Personalized learning – the kind hyped these days by Mark Zuckerberg and many others in Silicon Valley – is just the latest version of Skinner’s behavioral technology. Personalized learning relies on data extraction and analysis; it urges and rewards students and promises everyone will reach “mastery.” It gives the illusion of freedom and autonomy perhaps – at least in its name; but personalized learning is fundamentally about conditioning and control.

Source: Audrey Watters — Education Technology and The Age of Surveillance Capitalism (A Review of Shoshana Zuboff, The Age of Surveillance Capitalism) | boundary 2