The assurance that “the child will be the customer” underscores the belief – shared by many in and out of education reform and education technology – that education is simply a transaction: an individual’s decision-making in a “marketplace of ideas.” (There is no community, no public responsibility, no larger civic impulse for early childhood education here. It’s all about private schools offering private, individual benefits.)
This idea that “the child will be the customer” is, of course, also a nod to “personalized learning” as well, as is the invocation of a “Montessori-inspired” model. As the customer, the child will be tracked and analyzed, her preferences noted so as to make better recommendations to up-sell her on the most suitable products. And if nothing else, Montessori education in the United States is full of product recommendations.