This great piece on Small b Blogging aligns with my philosophy and practice.
What’s going on here? I call it small b blogging. It’s a virtuous cycle of making interesting connections while also being a way to clarify and strengthen my own ideas. I’m not reaching a big audience by any measure but the direct impact and benefit is material.
Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.
And remember that you are your own audience! Small b blogging is writing things that you link back to and reference time and time again. Ideas that can evolve and grow as your thinking and audience grows.
As Venkatesh says in the calculus of grit – release work often, reference your own thinking & rework the same ideas again and again. That’s the small b blogging model.
So, getting a post read by “everyone” is harder than ever but reaching hundreds or low thousands of audience has never been easier.
By chasing audience we lose the ability to be ourselves. By writing for everyone we write for no one.
When you write for someone else’s publication your writing becomes disparate and UN-networked. By chasing scale and pageviews you lose identity and the ability to create meaningful, memorable connections within the network.
Come join the network. Bring a blog.