The way the soup has hit the fan with Cambridge Analytica kind of looks like a bat signal to save the open web.
We’ve literally placed the open web behind a paywall, simply by not giving a shit.
With authoritarianism on the rise globally, now more than ever is the time to invest in a healthy, decentralised, diverse, and open World Wide Web.
We’ve forced millions onto closed platforms as we’ve built a web that’s unusable from anywhere else than our privileged urban bubbles.
WordPress has democratised screwing up 30% of the web
Companies from the WordPress industry, together with an ally no less powerful than Google, have joined forces to support contributions to the betterment of the WordPress ecosystem at scale.
A 30% chunk of the web potentially being improved by a single component.
Even though individual team members go great lengths in welcoming every new voice, and treat every concern with respect—at their current pace both Gutenberg, and AMP have struggled to build trust in the integrity of their underlying decision making within their communities.
The real problem with performance on the web is that the recipe for fast web pages is boring simple:
Load less stuff.
Performance, careful design thinking, good citizenship on the web—these things are virtues. You have to practice them.
AMP wraps all these things into a convenient package and enables you to use instead of practice. There’s no need to change, to learn, to understand, to perhaps become a better person on the way even—just use new stuff.
Apparently, we have to be incentivised into our own future, because we can’t be bothered. But it sure sucks.
WordPress is AMP’s ticket to 30% of the web.
I had thought the crisis of the open web could be solved with education, flanked by a standardised, whitelisted library of well-optimised WordPress components—Accelerated WordPress, essentially, or WordPress lite.
In both, my ignorance and arrogance towards AMP I hadn’t even noticed AMP was pretty much just what I believed was needed—only a lot more advanced.
I thought I hated AMP. I now realise that what I hated was the fact that a thing like AMP has become necessary, and that I—like you, probably—have contributed to its becoming a necessity.