Together, we must send a universal humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated.

If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.

At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible. It is long past time to stop pretending that this approach doesn’t come with a cost — of polarization, of lost trust and, yes, of violence.

Too many are still asking the question “how much can we get away with” when they need to be asking “what are the consequences”.

A social dilemma cannot be allowed to become a social catastrophe.

Source: Tim Cook on Privacy – YouTube

These are necessary words that Facebook deserves.