The young Macedonians who run these sites say they don’t care about Donald Trump. They are responding to straightforward economic incentives: As Facebook regularly reveals in earnings reports, a US Facebook user is worth about four times a user outside the US. The fraction-of-a-penny-per-click of US display advertising – a declining market for American publishers – goes a long way in Veles. Several teens and young men who run these sites told BuzzFeed News that they learned the best way to generate traffic is to get their politics stories to spread on Facebook – and the best way to generate shares on Facebook is to publish sensationalist and often false content that caters to Trump supporters.
Source: How Teens In The Balkans Are Duping Trump Supporters With Fake News
Via: Report Shows U.S. Citizens Helped Coordinate Online Disinformation Assault From Macedonia | Techdirt