It’s fashionable to treat the dysfunctions of social media as the result of the naivete of early technologists, who failed to foresee these outcomes. The truth is that the ability to build Facebook-like services is relatively common. What was rare was the moral recklessness necessary to go through with it.
Source: Cory Doctorow: Zuck’s Empire of Oily Rags – Locus Online
Aye. Some of us refused to build such a thing.