“Writing is thinking” is my favorite expression for how to work in a company.
The biggest thing about writing down strategic choices is that they serve to build a corporate history (over a year or two, not really thinking about decades). Why decisions are made is rather important because companies, like people, can make the same mistakes over time without history.
Plus writing something for an audience is a way of making you consult representatives of that audience before publishing. What will marketing think? Will sales people be able to sell? Whether you consider those perspectives before or not does not change that they will react. This isn’t “buy-in” or “heads-up” but actually consulting the real stakeholders of a decision.
The act of writing forces a team of experts to share the details of goals-not just the what, but the why, what else was considered, the history, context.
But what is missing from that logic is that the process of writing and sharing thoughts is clarifying AND collaborating itself. Execution actually speeds up when you spend the up front time to write.
Writing is more inclusive. It is easier to contribute, doesn’t reward bullies and bullshitters, and allows for contemplation.
Are you creating a writing culture? Said in a way that I think makes more sense, is writing a core value of the company (team)? I hope so because I think it really matters and can help.
The first people to stop writing in a company are often those that were there the longest or the execs. Writing is important for everyone. Execs need to write, and do their own writing. Don’t farm out to others to fill in the details from an outline. Having others do your writing for you is for when you’re a head of state making speeches every day and for when every word matters, not for business writing even for the largest of companies.