I updated “Mindset Marketing, Behaviorism, and Deficit Ideology” with links to “The Truth About Self-Esteem (*) – Alfie Kohn”, “We live in Pinteresting times….. — Kath Murdoch”, and “I’m Not Against Inspiring Words… | Just Visiting”.

Like every marketed mindset going back to the self-esteem movement, these campaigns are veneers on the deficit model that ignore long-standing structural problems like poverty, racism, sexism, ableism, and childism.

These notions are quickly productized, jumping straight from psychology departments to aphoristic word images shared on social media and marketing festooned on school walls.