McMindfulness aims to reduce the stress of the private individual and does not admit to any interest in the social causes of stress.
McMindfulness practices psychologize and medicalize social problems. Rather than a way to attain awakening toward universal love, it becomes a means of self-regulation and personal control over emotions. McMindfulness is blind to the present moral, political and cultural context of neoliberalism. As a result, it does not grasp that an individualistic therapized and commodified society is itself a major generator of social suffering and distress. Instead, the best it can then do, ironically, is to offer to sell us back an individualistic, commodified “cure” – mindfulness – to reduce that distress.
By negating and downplaying actual social and political contexts and focusing on the individual, or more so, the individual’s brain, McMindfulness interventions ignore seeing our inseparability from all others. They ignore seeing our inseparability from inequitable cultural patterns and social structures that affect and constitute our relations, and thereby ourselves. McMindfulness thus forfeits the moral demand that follows this insight: to challenge social inequities and enact universal compassion, service and social justice in all forms of human endeavor.
Without a critical account of the social context of neoliberal individualism, mindfulness as a practice and discourse focused on the self minimizes social critique and change and contributes to keeping existing social injustices and inequitable power structures intact.